INDUSTRY VOICES

TOP STORY

Sat nav business in pan-Europe review

LONDON - MiTAC, the information technology group behind sat nav brands Navman and Mio, has launched a review of its estimated £10.5m pan-European media account.

Puma sponsors Eurosport coverage of African Cup of Nations

LONDON - Sportswear retailer Puma has signed as sponsor of Eurosport's television coverage of the African Cup of Nations football tournament.

Recruitment tough as senior wages fall

LONDON - Senior media agency executives saw their salaries drop in 2007, while an increase in demand boosted salaries at the junior end of the industry.

Global Radio makes contact with GCap shareholders

LONDON - Global Radio's advisers have begun making contact with GCap Media shareholders to divine their reaction to its 190p-a-share offer, which was turned down by GCap's board last month.

Benson for Beds supports TV ads

LONDON - Benson for Beds is supporting its £1.5m January sales TV campaign with a direct drive.

Sponsors demand talks as ITV changes soaps' timings

LONDON - ITV1's decision to remove its high rating soaps Emmerdale and Coronation Street from its Sunday night line-up has caused the programmes' sponsors to demand urgent talks with ITV in an attempt to get the broadcaster to deliver guarantees on value.

ITV boosts broadband division with two appointments

LONDON - ITV has boosted its digital operations with the appointment of the Sun Online's assistant editor Marc Webber and IMG's Kate Bradshaw.

Boom or bust? The challenges key marketing sectors face in 2008

Food products that are deemed essential will be well placed to deal with an economic downturn, while more premium items face the prospect of being banished from shopping lists as consumers tighten their belts.

Ad trade body extols advertising to CEOs in face of downturn

LONDON - The Institute of Practitioners in Advertising (IPA) is kicking off 2008 with a pre-emptive strike against the threat of recession.

Initiative scoops Hyundai's $800m US media account

NEW YORK - Hyundai/Kia has appointed Interpublic Group's Initiative to handle its US media business, estimated to be worth around $800m (£404m), following a review.

Golden Globes ceremony cancelled as strikes continue

LONDON - This month's Golden Globes Awards film ceremony, the traditional prelude to the Oscars, has been cancelled because of the ongoing strike by the Writers Guild of America, which began in November.

Kerry Katona to be dropped from Iceland advertising

LONDON - Kerry Katona, the former popstar now better known for her lifestyle excesses, has lost her contract as the spokeswoman for supermarket chain Iceland, which will not be renewed when it comes to an end in March.

News Corp spends €287m on German pay-TV broadcaster Premiere

LONDON - News Corporation has spent €287m (£213m) on a 14.6% stake in Germany's biggest pay-TV broadcaster, Premiere, which shows live German football league games, movies and hit drama 'Lost'.

Starbucks dumps chief executive and recalls Schultz

NEW YORK - Starbucks has sacked its chief executive Jim Donald and reinstalled its chairman, and former long-time chief, Howard Schultz, in the top job.

DraftFCB appoints Lurrie as chief strategy and marketing officer

NEW YORK - DraftFCB has appointed Wendy Lurrie from its New York office to the new worldwide role of chief strategy and marketing officer.

The AA hands Carat its online account

LONDON - Aegis agency Carat has picked up the AA's prized £22m online ad account from digital media agency I-Level without a pitch.

Early Easter egg debut draws fire

LONDON - A think-tank with close links to the government has attacked confectioners for rolling out their Easter egg ranges and associated marketing straight after Christmas.

Mercedes-Benz hands £14m ad task to AMV BBDO

LONDON - Mercedes-Benz has appointed Abbott Mead Vickers BBDO to its £14m ad account, ending its six-year relationship with AMV's sister Omnicom agency, Shop.

ITV prepares rebrand of Friends Reunited portal

LONDON - Friends Reunited, the social networking site owned by ITV, is set to undergo a name change as part of a strategic overhaul in response to growing pressure from rivals.

Diageo refines five-year innovation programme

LONDON - Diageo is to cut back on the number of products it launches, as part of its five-year innovation plan.

Beck's seeks shops for pan-European digital job

LONDON - InBev, the world's biggest brewer, is holding a pan-European digital pitch for its premium beer brand Beck's ahead of an increase in online adspend.

McDonald's to draw up UK digital agency roster

LONDON - McDonald's is building its first UK digital agency roster as part of an overhaul of its marketing strategy for the coming year.

Gordon Brown calls for single food labelling scheme

LONDON - Prime Minister Gordon Brown has called for the creation of a single food labelling scheme to avoid consumer confusion.

MSF hires Chameleon Net to redesign website

LONDON - Digital design agency Chameleon Net has won a contract with French international humanitarian medical aid agency Medecins Sans Frontieres to redesign its website.

Ancestry.co.uk plots recruitment activity

LONDON - Social history website Ancestry.co.uk is launching a direct response acquisition campaign to capitalise on the rising interest in genealogical searches, helped by the success of BBC programme Who do you think you are?

VW in C4 documentary deal

LONDON - Volkswagen has signed up to sponsor documentary programming across Channel 4 in a 12-month deal.

DFS continues its backing of Dancing On Ice

LONDON - Furniture brand DFS is to sponsor ITV's third series of Dancing on Ice for the second year running.

Jeremy Clarkson falls victim to data fraud after 'storm in teacup' comments

LONDON - 'Top Gear' presenter Jeremy Clarkson has revealed that his bank details have been used fraudulently after he claimed that the government's recent loss of data was a 'storm in a teacup'.

Sky strikes deal with Land Securities to expand retail network

LONDON - Sky has made an agreement with Land Securities to become the exclusive retailer of entertainment and communication services on the concourses of all its flagship shopping centres.

Loyalty schemes urged to embrace green initiatives

LONDON - Retailers using loyalty card schemes are being urged by a new report to increase the incentives offered to customers who buy and use environmentally friendly products.

Michael Parkinson stars in commercial for Axa

LONDON - Michael Parkinson, the recently retired and knighted chat show host, is the new face of AXA Sun Life Direct.

MySpace generation asks brands to up their game

London - Nearly a quarter of 18 to 24-year-olds believe that brands have to work harder to earn their respect, according to a survey of 2,500 people by social networking site MySpace.

Guardian chooses Pluck to power social networking

LONDON - Guardian Unlimited, the most visited UK newspaper online, is set to jump on the social networking bandwagon after striking a deal with Pluck, a provider of social networking platforms.

Disney promotes High School Musical game

LONDON - Outdoor advertising outfit Look Media and specialist media agency Ambient Media have teamed up for a campaign to promote a new computer game based around Disney's High School Musical.

Ridley Scott's production company PR exec's film pitch

LONDON - ScottFree Productions, the company set up by film director Sir Ridley Scott, is to produce a film pitched by Edelman PR executive Jere Sullivan, based on the events of the 1986 summit in Reykjavik that helped bring about an end to the Cold War.

Bennett takes ad role at thelondonpaper

LONDON - James Bennett has been promoted to the new role of group head at thelondonpaper.

Courlander resigns from Outsider

LONDON - Toby Courlander, a partner at the production company Outsider, has resigned to concentrate on writing a feature film.

RBS, NatWest sponsor Channel 4's property programmes

LONDON - The Royal Bank of Scotland (RBS) and NatWest will sponsor 4Homes, Channels 4's property strand. From January, RBS and NatWest's mortgage and insurance businesses will sponsor a raft of programmes returning in 2008, including Relocation, Relocation; Grand Designs; Property Ladder and Location Location Location.

Times Media to launch children's TV DVD promotion

LONDON - Times Media is set to launch a promotion featuring classic children's TV DVDs with the aim of targeting families and nostalgic adults.

Financial Times raises cover price to £1.50

LONDON - The Financial Times has increased its cover price for the second time in seven months by 20p to £1.50.

Bounty appoints Beswetherick as managing director

LONDON - Bounty, the direct to parent marketing company, has promoted Ian Beswetherick to managing director.

Environment minister raises concerns over DM industry

LONDON - Environment minister Joan Ruddock has warned the direct marketing industry that it needs to improve its environmental record if it is to avoid legislation such as a mandatory opt-in for direct mail.

Aegis boosts cancer treatment offering with Oncology buy

LONDON - Aegis Group, owner of market research company Synovate, has acquired US market research firm Oncology.

Oris extends sponsorship of AT&T Williams team

LONDON - Oris, the Swiss watch maker, has extended its sponsorship agreement with Formula 1's AT&T Williams team for a further three years.

Play.com and Amazon UK top online customer satisfaction

LONDON - Major online retail brands Play.com and Amazon UK have come top for customer satisfaction over the Christmas period, according to a survey.

Foyle's War makes triumphant return for ITV1

LONDON - ITV1's Sunday night favourite 'Foyle's War' has made a triumphant return, pulling in an audience of 6.7m and an average share 28.7% of all viewers, and beating BBC One's latest costume drama 'Sense and Sensibility'.

DoubleClick appoints Reed's Mihalop to top search role

LONDON - DoubleClick has appointed Andy Mihalop, from Reed Business Information, as director of strategic services within DoubleClick Performics.

Van Outen to join Vaughan on Capital breakfast show

LONDON - Denise Van Outen is reported to be joining DJ Johnny Vaughan as co-host of his Capital Radio breakfast show this month.

Crown paint appoints digital agency

LONDON - Decorative paint brand Crown has hired Code Computerlove to create a new consumer website and overhaul its digital marketing, following a three way pitch.

Haven Holidays sponsors ITV's Primeval

LONDON - Haven Holidays, which operates 35 family holiday parks, has chosen ITV 1 sci-fi drama Primeval to make its first investment in sponsorship.

TMN Group acquires Dutch digital marketing company

LONDON - TMN Group has acquired Netherlands-based digital direct marketing agency TAPPS BV for an initial sum of £5.7m.

Bogle becomes group chairman in BBH management restructure

LONDON - Nigel Bogle, the group chief executive officer at Bartle Bogle Hegarty is to take the role of group chairman as part of a series of senior management changes at the agency.

JWT appoints Hooper-Greenhill as director of global planning

LONDON - JWT has appointed Orlando Hooper-Greenhill, head of international planning at Bartle Bogle Hegarty, to the new role of director of global planning.

Politics of the media: is the Brown premiership dead in the water?

I'd say yes, and use as an example the fact that Gordon Brown has been wrong-footed yet again, writes Stephen Foster.

Microsoft signs first brands for MSN mobile display advertising

LONDON - Nivea Visage, SanDisk and Yell.com Mobile are among the first displayer advertisers on Microsoft's MSN Mobile portal.

City Republic: what lies in store if recession comes

As the US heads towards recession, Stephen Foster looks at the effect a possible UK downturn will have on media stocks and Global Radio's bid for GCap.

NOTW launches pre-pay credit card

LONDON - The News of the World has followed sister newspaper The Sun by launching its own pre-paid MasterCard, in partnership with Tuxedo Money Solutions, a pre-paid cash card company.

GCap shares leap after approach from Global Radio

LONDON - GCap Media's share price has surged by as much as 50% this morning after it emerged that the company had rejected a £310m takeover bid from rival Global Radio, which offered a 57% premium on Friday's share price.

Oliver accuses Sainsbury's of dodging chicken debate

LONDON - Jamie Oliver has criticised Sainsbury's, whose advertising campaign he fronts, for failing to turn up to a debate about chicken farming on his Channel 4 TV documentary 'Jamie's Fowl Dinners'.

Armed forces criticised for glamorising war in ads

LONDON - The British armed forces have been criticised for their recruitment techniques in a new report that says marketing materials glamorise warfare to children and fail to highlight the risks of military careers.

Sony strikes blow against rivals in DVD format battle

LONDON - Sony has dealt a blow to rivals Microsoft and Toshiba in the next-generation, high-definition DVD format wars, after its Blu-ray technology secured a deal with Warner Brothers.

Wikipedia founder offers rival search engine to Google

LONDON - Jimmy Wales, the founder of online encyclopaedia Wikipedia, has unveiled a community-oriented search engine that allows members to rate results and improve relevancy and accuracy for other users.

Cancer Research UK to break national DRTV campaign

LONDON - Cancer Research UK is to launch a Watson Phillips Norman-devised DRTV campaign on terrestrial and satellite channels encouraging donor support from men.

Blinkx adds Real Estate TV to line-up

LONDON - Video search engine Blinkx has added property to its searchable content through a deal with the UK channel Real Estate TV.

Intermarketing creates fresh look for Safe@Last

LONDON - Intermarketing has created a new identity for Safe@Last to raise awareness of the charity's work, providing services for children and young people in South Yorkshire who have run away from, or been forced to leave, home.

Toyota and M&S top multinationals ethical index

LONDON - Toyota and Marks & Spencer have topped a ranking of 198 multinationals according to how ethical they were perceived to be in 2007, while oil giant ExxonMobil finished bottom.

Bluepod signs football clubs to Bluetooth ad units

LONDON - Bluepod Media has signed up eight Premiership and Championship football clubs, as well as the Scottish Premier League champions Celtic, to install its Bluetooth units in stadiums.

Virgin teams with Fiat for promo

LONDON - Virgin Radio has signed a six-figure deal to promote the launch of the Fiat 500 with a campaign that will culminate in a live event at the London Eye.

People's choice: most irritating ads of 2007

LONDON - As Injurylawyers4u tops Marketing's public poll of irritating ads for the second year running, David Tiltman asks why advertisers deliberately set out to annoy the nation's TV viewers.

New alcohol marketing rules introduced

LONDON - New alcohol marketing rules have been introduced by the Portman Group, the largest financial backer of charity The Drinkaware Trust.

Greenfield Online expands into real-time sampling

LONDON - Greenfield Online has unveiled global plans for real-time sampling, beginning with the UK and Canada this month.

Scammell resigns from GMTV

LONDON - GMTV managing editor John Scammell has resigned from the breakfast TV station with immediate effect.

Explore team up with restaurant group Giraffe

LONDON - Adventure holiday company Explore has teamed up with restaurant group Giraffe to promote its responsible tourism credentials and range of family holidays.

Beehive appoints Wennesland as head of operations

LONDON - Beehive Research, the online market research firm that launched in October last year, has appointed Rune Wennesland as head of operations.

Ad legend Phil Dusenberry dies

LONDON - Tributes were this week being paid to Phil Dusenberry, the highly acclaimed BBDO creative and one of the most influential figures in US advertising, who has died aged 71.

JWT acquires Belgian digital and direct agency

LONDON - WPP agency JWT has acquired a 75% stake in Belgian digital and relationship marketing agency for an undisclosed sum.

News International sells Broadsystem to Skipton

LONDON - Skipton Information Group, the parent company of EuroDirect, Callcredit and Gmap Consulting, has acquired Broadsystem from News International for an undisclosed sum.

Mitchem exits Lowe, while Kirby departs Saatchis

LONDON -- Two of adland’s most high-profile new-business executives, Lowe’s Judy Mitchem and Saatchi & Saatchi’s Adam Kirby, have left their respective posts.

LBC 97.3 reshuffles presenter line-up for 2008

LONDON - London-based talk radio station LBC 97.3 has reshuffled its presenter line up to create a new drivetime presenting team featuring the broadcaster's James Hartigan and Petrie Hosken.

Big Brother audience halves as 3.6m tune in for Hijack

LONDON - The celebrity hijack spin-off of 'Big Brother', in which various celebrities are invited to be Big Brother for a day, debuted last night with only half of its predecessors' audience.

IPC promotes Wigginton to director of Insight

LONDON - IPC Advertising has promoted Amanda Wigginton to the newly created role of director of Insight, the group's consumer research division, after she successfully led the launch of several initiatives last year.

Oneword nears end as Channel 4 offloads majority stake

LONDON - Digital radio station Oneword Radio appears to be set for closure as Channel 4 sells its 51% stake back to its partner UBC Media for £1.

Increasing digital downloads lead to falling CD sales

LONDON - Music CD sales fell by 15% in the US last year as consumers turned to legal and illegal digital downloads, according to research.

Tiscali to launch mobile phone service with Toucan rebrand

LONDON - Broadband company Tiscali is planning to launch a mobile phone service this year by rebranding ToucanMobile, which it acquired last summer.

Bebo edges out Facebook in social networking poll

LONDON - Bebo has been named the safest and most user-friendly social networking site, edging out rivals MySpace and Facebook, in a poll conducted by Computing Which? magazine.

Logitech launch webcam viral promotion

LONDON - Consumer technology company Logitech has launched a viral game to drive sales of its webcam products.

Earnshaw named in New Year's Honours List

LONDON -- Malcolm Earnshaw, the former director general of ISBA, received a CBE in the New Year’s Honours List.

Superbrands case studies: The AA

The AA is the dominant brand leader in the roadside assistance market. Over the last 100 years, the brand has been built on the quality, expertise and dedication of its patrol force. Their expertise is not only with cars (they fix over 80%of breakdowns at the roadside); but with car owners. This is key to AA's market leading position.

FT acquires fund management online news provider

LONDON - Pearson, publisher of the Financial Times, has acquired Money-Media, a US-based online news and commentary business, for an undisclosed sum.

Sky to screen new film on same day as theatrical release

LONDON - BSkyB is to show a brand new, award-winning feature film on its pay-per-view film channel on the same day as it is released in UK cinemas in a deal with Curzon Artificial Eye.

Ipoints bolsters management in UK expansion

LONDON - Online loyalty business Ipoints.co.uk has hired two senior management staff in the form of Adam Maher and Megan Stevenson, as part of the expansion of its UK presence.

Digital Academy: Web build - Masterclass on ... Mobile websites

Consumers are finally taking to the mobile internet. So how can brands create a successful presence through the medium?

Digital Academy: Analytics - Analysis on ... Usability

Websites used to be design-led, with usabilty an afterthought. That's changing as a more scientific approach proves its worth.

Data Academy: Ask the experts - What is the best way to store and

The loss by HM Revenue and Customs of the UK's child benefit database has left clients such as myself wondering if it could happen to us. What is the best way to store and transfer customer data?

Data Academy: Consent matters just as much as data protection

No one could have missed the hullabaloo surrounding the loss of the UK's child benefit database. What has been often overlooked, however, is the fact that the laws that were broken were only ten and five years old respectively.

Data Academy: My best data decision - Michael Toothill, Cancer

Michael Toothill, Head of data management, Cancer Research UK

Data Academy: Time you heard of ... Master data management

MDM (Master Data Management) may be just another acronym but it's also a process that aims to help brands standardise data and eliminate errors. It emerged in the US around 2001, with the advent of the Sarbanes-Oxley laws, and is starting to gain ground in the UK.

Data Academy: Data player - Marc Chipperfield, Head of data

What does your job involve? Ensuring our database is comprehensive in terms of coverage and key information, up to date and that it can integrate across our channels and customer touch points.

Data Academy: Legal round-up

1. Spain's Data Protection Agency has issued its 2006 annual report. Fines imposed for breaches totalled more than 24m euros, including 14 sanctions for unsolicited commercial email.