VML/The Pharm, WPP’s bespoke Boots team, created the ad.
NEWS
GB News appoints first chief revenue officer
Sergeant will be GB News' first CRO.
IWD 2026: Campaign celebrates inspirational women
For International Women's Day 2026, the Campaign team has picked a group of women working in adland and beyond who inspire them.
Yorkshire Tea ads show moments requiring Gold upgrade
Campaign was made by Lucky Generals.
IWD 2026: Campaign celebrates inspirational women
For International Women's Day 2026, the Campaign team has picked a group of women working in adland and beyond who inspire them.
Dove puts guests on the scent at Bridgerton pop-up
The experience takes place between 6 and 8 March.
Jane Geraghty returns to Landor as global chief executive
Geraghty will also lead WPP Brand and Design as global CEO.
NCT selects media agency ahead of 70th celebrations
Parenting charity appointments new agency from a shortlist of three.
Rude Health reviews creative account
The brand has previously worked with Who Wot Why and BMB.
Brand Buzz: social highlights from McDonald's, Aldi, Guinness and more
Campaign rounds up what brands got up to on social media last month.
Guide Dogs appoints lead creative agency
The appointment follows a three-way pitch that included Fold7, Atomic London and VCCP.
Creative studio 3 Chillies launches with Nick Bell as co-founder
The start-up also hired former Dark Horses CEO Melissa Robertson as non-exec director.
Zoom appoints global media agency of record
Independent agency PMG will establish a cross-functional team to work with Zoom.
Thinkbox strategy chief urges industry to switch “acronym soup” for “total TV”
Elliot Millard, chief strategy officer at Thinkbox, criticised the acronyms the industry uses to define TV.
Comic Relief unveils Red Nose Day livestream campaign with Mr Doodle
Brand Innovation Lab, the creative arm of Amazon Ads, created the campaign.
Formula E selects agency for CRM and fan engagement
Agency was crowned after competitive pitch run by Formula E’s procurement team.
Tesco concludes closed media agency review
Supermarket extends media planning and buying brief with EssenceMediacom.
Which creative agency came out on top in the 2025 global new-business rankings?
Meanwhile, Campaign Red lists the key creative wins reported globally last year.
Podcast: Will Cindy Rose's plan save WPP?
Campaign's journalists give their take on WPP's investor presentation and if chief executive Cindy Rose's plan will turn around the fate of the company.
MRM closes in the UK
MRM brand closes in the UK and North America, but will remain in some smaller markets.
Refuge’s house tour takes a dark twist to reveal dangers women face at home
The charity worked with creative consultancy Revolt to create the film.
Graeme Douglas-Kilgannon lands first CEO role
It is Douglas-Kilgannon's first chief executive role.
Aldi set to review creative account
Aldi South Group operates in 11 markets including the UK and Ireland.
Lucy Taylor joins independent agency
Former group chief growth officer at MullenLowe UK lands new role.
B&Q sends man on mower to deliver DIY rallying cry
Leo UK created the work.
BBC spotlights Glasgow in next iteration of 'Made of here' campaign
Work was made by BBC Creative and BBC Scotland Brand.
Foot Locker selects EMEA creative agency
Appointment follows a competitive review.
Stagecoach alights on new media agency
Appointment follows a pitch against six other agencies
Campaign UK Agency of the Year Awards 2024: winners revealed
Mother, MG OMD and Rapp were among the big winners of the evening.