From today, MSN Mobile users in the UK will see banner and text ads across the existing mobile portal. The will conform to mobile advertising guidelines provided by the Mobile Marketing Association (MMA).
"The launch of display advertising on MSN Mobile further demonstrates Microsoft's commitment to connecting advertisers with their target audiences at home, at work and on the go across multiple platforms, devices and geographies," said Chris Ward, commercial director, UK, Microsoft Digital Advertising Solutions.
Poppy Wilson, account manager, Carat Digital, who conceived and negotiated the campaign for Nivea Visage, said: "We were keen to invest in a high-impact and creative ad campaign that would really get mobile users excited and engaged with the Nivea Visage brand as an experience not just a product. We're excited to be leading the way in creating a truly digital experience for the mobile consumer".
Banner and text ads are already available on the MSN Mobile portal in Belgium, France, Japan, Spain and the US.