Explore is hoping to target affluent families through the restaurant chain. The partnership promotion will run throughout February and January and has been facilitated by Cocktail Marketing.
The promotion features a competition to name Explore’s adopted baby elephant with the chance to win an Elephant Odyssey family holiday in Sri Lanka.
Promotional material includes placemats, leaflets and business cards for all restaurant tables. Lunches at Giraffe are available as runner-up prizes. Both companies’ websites and newsletters will also promote the competition.