Intermarketing designed a logo and a new young identity for the brand, which was rolled out in time for Christmas, a key period for the charity.
The agency has been working with Safe@Last on a range of promotional activities, in a not-for-profit capacity, to create a consistent brand message.
The Christmas campaign centred on the relaunch of the charity's 24-hour helpline, which provides advice, support and practical help to young people at risk. Safe@Last has also launched a text service to offer young people another way to make contact.
The campaign was designed to target young people who may benefit from the service, rather than attracting new supporters.
The helpline is supported by a missing person's scheme for young runaways who are reported missing to the police and subsequently returned home.
Hilary Massarella, chief executive and founder trustee of Safe@Last, said: "We believe that young people from the age group that we work with will respond to the new posters and publicity, ensuring that they can access the help they need when they need it."